assessment of factors affecting on satisfication members of cattlemen cooperative (case study : mashhad cattlemen's cooperatives)

the study investigates factors that affect members' satisfaction of mashhad cattle husbandry cooperatives. the required data and information were collected via interviews and questionnaires from cattlemen. cattlemen of mashhad constitute the statistical population of the study. using cochran formula, 60 cattlemen were selected randomly as the sample in 2013. spss software package was used to analyse a discriminant model.the results show that variables of cooperative education programs, meat purchase from cattlemen and technical services including diets and sperm preparation have significant negative impact on cattlemen's satisfication of a cooperative ‘s performance. in contrast, variables of production and distribution of animal food, fair price for a farmer’s milk, providing consulting services, participation methods for making shared decisions , ease of using facility services, cooperative employees' behavior have a positive impact on the cattlemen ‘s satisfication of an organization’s performance. according to the results, it is suggested that since preparation of some imported animal food is difficult for the cattlemen, cooperative have to assist the cattlemen to produce more in quantity. furthermore, cooperatives have to consider the pace of services.